Tinder tests a new feed feature to move 'beyond the swipe'
Tinder is making it easier to subtly stalk your matches.
The dating app is now testing a new "feed" feature that's meant to make it easier to strike up a conversation with a match.
SEE ALSO:Reading 11 of 2017's funniest Tinder interactions probably won't get you laid, but what else are you doing?Currently live in Australia, New Zealand, and Canada, Tinder's new feed pulls in updates related to your matches. You'll see not only details about new matches (the feed orders everything chronologically so you see the newest stuff first), but updates about their activity on Instagram and Spotify, if they have those accounts connected to their profile.
“Feed brings your matches to life by delivering a visual and interactive experience that surfaces fun, insightful elements of profiles -- all the while providing more context to spark quality conversations with both new and existing matches,” says Tinder's Chief Product Officer Brian Norgard in a statement.
In practice, this means you'll see a stream of updates related to Instagram posts, Spotify plays, and profile changes alongside your inbox. (Yes, this also means that Tindstagramming is about to get a whole lot easier.)
Tinder hasn't said when the feature may roll out more broadly beyond the initial test, or if it's looking to include content from other services besides Spotify and Instagram. In a blog post announcing the feature, the company said the goal is to prod users to move "beyond the swipe."
It could also get people to spend a lot more time on Tinder between messages. Now, instead of trying track down your match's latest Instagram posts, you can swipe over and see them without leaving Tinder, which you know, is helpful considering that Instagram is the new Tinder anyway.
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